Catadelphia

Revamping Catadelphia, a non-profit organization's information architecture for better SEO and visibility.

Context

Catadelphia is a nonprofit dedicated to reducing Philadelphia’s feral and stray cat population through humane Trap-Neuter-Return (TNR). Their website lacked a clear structure for service discovery, program details, volunteer opportunities, and donation pathways. For a non-profit that heavily relies on community to take action, lacking these information directly slows down cat rescue efforts.

The redesign centers on restructuring information around user intent whether someone needs equipment, wants to fix a cat, or hopes to volunteer by reducing ambiguity and consolidating scattered details through information architecture.

Timeline

3 Months

Industry

Non-Profit Organization

Role

UX Designer

Tools

Figma, Maze

Impact

13% hike in SEO Discovery

Type

Website