Pup-Peroni is a dog-treat brand with strong retail presence but a limited digital ecosystem. Today, the website operates primarily as a product showcase, redirecting shoppers to external retailers like Amazon. This model creates a gap: high brand recognition, but little direct customer insight, personalization, or ownership of the end-to-end experience.

In a pet-care market where transparency, convenience, and loyalty programs increasingly shape consumer expectations, there’s an untapped opportunity for brands like Pup-Peroni to evolve beyond static product pages and build deeper relationships with pet owners that benefits the business.