Pupperoni
Pup-Peroni® brand celebrates the special one of a kind connection we share with our four-legged best friends. Let’s take it one step further with amazing E-commerce Experience.
DURATION
3 Weeks Research
2 Weeks Design
3 Weeks Testing
TEAM
Team - E-Commerce Individual - SaaS, Innovation
ROLE
UX Researcher
UX/UI Designer
DELIVERABLES
E-Commerce Integration
SaaS Integration
Innovation - Pet Owner Community
TOOLS
Figma
Figjam
Miro
Procreate
What’s the problem?
Many young adults sets goals in their lives that they want to achieve, yet only few them manage to achieve their goals. Most of the young adults (aged 18–34) has a success rate of about 3% when it comes to achieving their goals which means that out of 100 people, only 3 will succeed.
Ever wondered what might be the reason?
Possible Reasons
Well, there are lot of factors that could affect them from achieving their goals. Most of the reasons are
No Instant Incentive
Procrastination
Low Motivation Drive
Restarting a task
The Challenge
How might we increase the retention rate of the brand pup-peroni by enhancing the user experience to boost the brand's user engagement and drive growth?
What
How
Why
The Potential Opportunity and Solution
Pup-peroni, a dog food brand, is dedicated to fostering customer loyalty. They aim to increase product sales through an optimized online presence. This project aims to identify areas of improvement, and integrate e-commerce to facilitate online purchases. Additionally, a customer focused experience is delivered to enhance customer retention.
Here we leverage Double Diamond framework and analyze the existing website and understand the current state, defining key challenges, generating innovative solutions, and implementing enhancements through iterative testing and refinement.
The Proposed Design Solutions
E-Commerce Integration
Pup-peroni's existing website does not have
e-commerce and solely relies on third party applications to retail their products.
Usability Testing Results
Success Rate : 100%
Ease Rate : 9.8/10
Confidence Rate : 9.7/10
SaaS Integration
SaaS is introduced to the Pup-peroni's website making use of stamped.io's loyalty program increase user engagement and retention rate.
Usability Testing Results
Success Rate : 100%
Ease Rate : 9.5/10
Confidence Rate : 9.3/10
Pet Owner Community
A Pet owner community is introduced considering the prevalent challenges faced by pet lovers in finding solutions to their inquiries. Here they can seek advice, share experiences, and access valuable resources to address their pet-related concerns effectively.
Usability Testing Results
Success Rate : 100%
Ease Rate : 9.5/10
Confidence Rate : 9.4/10
The Design Process
Here, Double Diamond framework is used, It divides the design process into four distinct phases—Discover, Define, Develop, and Deliver. The first we are focusing on exploring and identifying the problem space and then moving on to considering, developing and delivering solutions. This structured approach encourages both divergent and convergent thinking, ensuring comprehensive problem-solving and innovative outcomes.
Research and Findings
We have examined the existing site and made note of it's current state.
Glimpse into Existing Site
How is Pup-peroni lacking currently?
These insights lead me to the ideation process. I created a storyboard and identified key features using the KANO model. Then, I applied the MoSCoW Methodology to prioritize these features, categorizing them into Must-Have, Should-Have, Could-Have, and Won't-Have. This structured approach established a strong foundation for the entire project.
Proposed Solution
After conducting the usability testing with 5 participants, I gained insights and their experience while navigating through E-commerce, SaaS & Pet owner community. Here's a quick sneak-a-peak into E-commerce experience.
Key Takeaways
Designing an eCommerce website that adapts seamlessly across various formats while upholding accessibility standards and brand consistency was a great learning experience for me.
Open communication ensured that all team members were aligned and contributed their unique insights, leading to a more comprehensive and well-rounded approach along with feedback.
I gained deeper understanding of Software as a Service (SaaS) solutions on how use them to enhance its functionality and user experience as I explored various platforms that provide SaaS solutions.